About us
About Homabee
Where play leads to learning
Homabee is an educational toy brand created with the desire to
"create a place where parents can confidently choose products that support their child's growth."
We safely deliver products chosen by many families,
in a way that suits Japanese lifestyles.
Founding Background
In his work in education, our founder experienced child-rearing and learning both in Japan and overseas.
He came to Japan when his children were 6 and 5 years old,
and later, through his involvement in learning support for children with foreign roots,
he had the opportunity to gain deep insight into many families and the Japanese child-rearing culture.
What he felt through this experience was
the wonderful dedication of Japanese families to careful child-rearing and
their sincere attitude towards their children's growth.
At the same time, he realized that there are diverse and valuable approaches worldwide
that can further expand children's potential.
Based on these on-site experiences,
we value perspectives that are useful in real families.
Homabee's Vision
Homabee aims to be a bridge between these two values.
Our role is to provide choices that naturally support children's growth in their daily lives,
while staying close to Japanese lifestyles.
That is our role.
What We Want to Deliver
What we want to deliver is not just "toys."
Moving hands. Thinking. Feeling. Communicating.
Each of these experiences
fosters confidence in a child that they "can do it."
Homabee gently accompanies these moments of growth.
Three Pillars of Growth
At Homabee, we value the following three points:
1 | Movement (Hands and Body)
Pinching, grasping, threading, assembling.
The accumulation of small movements naturally fosters concentration and dexterity.
2 | Cognition (Thinking Skills)
Shapes, colors, sequence, rules.
The ability to "notice," "try," and "innovate" is developed through play.
3 | Emotions (Emotional Growth)
Frustration, joy, empathy, cooperation.
Play is a precious time for nurturing the heart.
Commitment to Ease of Selection
Educational toys come in many varieties and can be confusing to choose from.
That's why at Homabee,
we prioritize clear information design so that anyone can choose intuitively.
It is designed so that even first-time users can choose with confidence.
- What skills are developed?
- How can it be played with?
- What kind of gift is it suitable for?
Just by reading, the "selection criteria" naturally fall into place.
That is our idea of reassurance.
The Concept of Gifting
A present is not just an object.
It conveys the feeling, "I am rooting for your growth."
Many choose Homabee products as gifts.
To ensure both givers and receivers can feel secure,
we value quality, safety, and experiential value.
Homabee's Promise
✔ We carefully select meaningful products that contribute to growth.
✔ We provide clear and reliable information.
✔ We maintain quality that is trustworthy as a gift.
Contact Us
Homabee
Support contact: support@homabee.com
Business hours: Weekdays 10:00 - 17:00 (Japan time)